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Here is a nice (and politically pertinent) post by Levi regarding ideology as action. The Sublime Object of Ideology is still one of my favorite Zizek books, precisely because of this emphasis on ideology as manifest in the doing. This topic always reminds me of that joke that Z is so prone to repeating about the scientist who has the horseshoe over his door, even though he doesn’t “believe” in its superstitious power… THAT is ideology!